GOOGLE TRENDS “ALTIN” ARAMALARI İLE ALTIN FİYATLARI ARASINDAKİ İLİŞKİNİN ANALİZİ

نویسندگان

چکیده

With the rapid development of information technologies, coverage area internet network is also growing. The technologies has brought with it concept "big data". Those who use this data will have an advantage over their competitors. Use big data; From science to industry, from private sector public, now important in many fields. In study, causality connection course gold prices was examined by using obtained Google Trends, which presents search frequency keyword searched engine. set includes monthly between 01.01.2004-01.12.2021. scope study on "gold" engine within borders Turkey. stationarity analyzed, and then Johansen cointegration test used determine long-term balance variables. last step Granger Causality Analysis. As a result one-way towards prospecting determined.
 Keywords: Google, Big Data,

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ژورنال

عنوان ژورنال: Gaziantep University Journal of Social Sciences

سال: 2022

ISSN: ['1303-0094']

DOI: https://doi.org/10.21547/jss.1069407